moobob began with a simple observation: recruitment technology wasn't built by people who actually understood recruitment.
It started with Andrew Johnston and Laura Walsh — 30 years and 14 years respectively spent on opposite sides of the same industry, from building agency and RPO businesses to sitting as the bridge between agencies and the clients they served. Over 50 years of combined experience, and a shared frustration with clunky legacy systems that treated recruiters as an afterthought.
Turning that idea into something real took the right team. Sarah Johnston brought the financial discipline and operational rigour to build a sustainable business. Fraser Greenroyd brought the technical depth to architect and lead the team that could actually deliver it.
Strategic insight, client-side understanding, financial grounding, technical execution — moobob is what happens when all four come together, built by people who'd lived the problems it solves.
Today, moobob is a trusted partner to recruitment professionals across the UK and beyond — and its story is still being written.
Named after Marley ("Moo") and Charlie ("Bob") — the two miniature schnauzers who started it all. Built in Camberley, Surrey.
A small team with a straight-talking, practical approach — and a genuine understanding of what running a recruitment desk actually involves.
Andrew's career in recruitment began in the 1990s, and over the past 4 decades he has built a reputation as a trusted leader, strategist, and problem-solver. From his early days as a consultant to co-founding moobob, Andrew has remained committed to innovation, developing strong teams, and delivering recruitment solutions that create value. His extensive industry experience gives him a unique, comprehensive perspective on the challenges recruiters encounter.
Sarah has been the financial backbone of all Andrew's business ventures, guiding everything from back-office operations to strategic financial direction. She ensures companies remain compliant, financially sound, and positioned for sustainable growth — supporting their journey from start-up through to mergers and acquisitions.
Fraser leads the technical development and deployment of moobob. A Chartered Engineer with a doctorate in engineering, he ensures the platform is compliant, accessible, and reliable for every client. With more than 15 years in technology, Fraser drives innovation and designs solutions that simplify workflows and enhance the user experience.
Laura began her recruitment journey with a client service background and an instinct for creating meaningful partnerships. Over the past 14 years, she's become known for her ability to listen, think creatively, and deliver solutions that last. A natural connector, Laura brings together business needs and people-focused service with authenticity and care.
